This Privacy Policy explains how Superior Formulas, LLC (“SUPERIOR Formulas,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit www.superiorformulas.com, make a purchase, subscribe to our communications, contact us, or otherwise interact with our websites, emails, and services (collectively, the “Services”).
By using the Services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please do not use the Services.
1) Summary (Notice at Collection)
We collect the following categories of personal information for the purposes described below:
• Identifiers & contact info: name, email, phone, shipping/billing address, IP address, device identifiers.
• Commercial data: products viewed or purchased, subscription details, cart data, return requests.
• Payment data: cardholder name, last 4 digits (processed by our payment processor; we do not store full card numbers).
• Internet/technical data: cookie IDs, pages viewed, links clicked, approximate location, browser/OS, referring URLs.
• User content: messages to support, product reviews, survey responses, uploaded images (if any).
• Inferences: preferences or interests derived from the above (e.g., product affinities).
• Sensitive data (limited): account login and password (if you create an account). We do not seek health, precise geolocation, or government IDs.
Why we collect it: to fulfill orders; provide customer support; personalize your experience; run our website; measure performance; prevent fraud and security incidents; comply with law; and market our products (including interest‑based ads where permitted).
Sharing: we share personal information with service providers (e.g., payment processors, warehouses, shipping carriers, email/SMS platforms, analytics/ads partners), affiliates, and as required by law. See Section 5.
Your choices: manage cookies (see Section 6), unsubscribe from emails/SMS, and exercise privacy rights (Sections 7-8). We honor browser‑based Global Privacy Control (GPC)/opt‑out preference signals for California residents where required. California Attorney General
2) Personal Information We Collect
A. Information you provide
• Account details, order details, returns/exchanges, messages, reviews, survey responses, and any files you upload.
• Payment information is collected and processed by our payment processor (e.g., Shopify Payments, PayPal, or similar). We receive limited payment metadata (e.g., status, last 4 digits, card type) but not full card numbers.
B. Information collected automatically
• Cookies, pixels, and similar tech collect device identifiers, IP address, pages viewed, time on page, referring/exit URLs, and events (add‑to‑cart, checkout, purchase).
• Approximate geolocation derived from your IP (city/region level).
C. Information from third parties
• Carriers and logistics partners (delivery status), payment providers (fraud signals), marketing/analytics partners (campaign performance), and, where lawful, affiliate partners.
3) How We Use Personal Information
• Provide the Services: process and deliver orders, returns, and customer support.
• Improve & personalize: debug, analyze usage, personalize content, and develop new products.
• Marketing & ads: send emails/SMS (with your consent where required), show interest‑based ads, measure campaign performance, and cap frequency.
• Security & fraud prevention: detect and prevent malicious, deceptive, or illegal activity.
• Compliance: maintain records, manage tax/audit obligations, and respond to lawful requests.
Legal bases for EEA/UK users (GDPR): contract performance, legitimate interests (e.g., site security, analytics, marketing to existing customers), consent (where required), legal obligations. European Data Protection Board
4) How We Disclose Personal Information
We may disclose personal information to:
• Service providers/processors (contracted to process data on our behalf): hosting, payment, fulfillment, shipping, returns, customer support, email/SMS, analytics, and advertising tech.
• Advertising/analytics partners to measure and improve ads; this may constitute a “sale” or “sharing” under some state laws (see Section 7). California Attorney General
• Affiliates under common ownership, following this Policy.
• Law enforcement/regulators when required or to protect rights, safety, or property.
• Business transfers (e.g., merger, acquisition, financing, or sale of assets).
We do not sell personal information for money. We may “share” it for cross‑context behavioral advertising where permitted; you can opt out (Section 7). California Attorney General
5) Data Retention
We keep personal information only as long as necessary for the purposes described, including:
• orders/transactions (tax, accounting, and warranty periods),
• customer service records (as needed to respond to you),
• security/audit logs (for a reasonable period), and
• marketing preferences (until you opt out or your account is deleted). When retention ends, we delete or de‑identify information consistent with applicable law.
6) Cookies, Analytics & Advertising
We use cookies, web beacons, SDKs, and similar technologies to operate the site, remember your preferences, analyze performance, and show relevant ads.
Your controls:
• Use our [Cookie Preferences link or banner URL] to set or withdraw consent where available.
• Adjust browser settings to block/clear cookies.
• For interest‑based advertising choices, visit optout.aboutads.info or youradchoices.ca (device/browser‑specific).
• Global Privacy Control (GPC): If your browser sends a GPC/opt‑out preference signal, we treat it as a valid request to opt out of sale/sharing where required by California law. California Attorney General
We do not respond to “Do Not Track” (DNT) signals due to a lack of common standards, but we honor GPC as described above. California Attorney General
7) U.S. State Privacy Rights (including California)
Depending on where you live (e.g., California and certain other U.S. states), you may have the right to:
• Know/Access the categories and specific pieces of personal information we collected about you.
• Delete personal information.
• Correct inaccuracies.
• Opt out of the sale or sharing of personal information and of targeted advertising.
• Limit the use/disclosure of sensitive personal information (where applicable).
• Non‑discrimination for exercising your rights. California Attorney General
How to exercise your rights: Submit a request email at privacy@superiorformulas.com (or support@superiorformulas.com). We’ll verify your identity (and the requestor’s authority if using an authorized agent) before responding. If we decline your request, you may appeal by replying to our decision email with “Appeal” in the subject line; we will respond within the period required by your state’s law.
Opting out of sale/sharing/targeted ads:
• Use the “Do Not Sell or Share My Personal Information” link in our footer or cookie banner to opt out of cross‑context advertising.
• We also honor GPC signals as an opt‑out where required. California Attorney General
California “Shine the Light” (Cal. Civ. Code § 1798.83): If you are a California resident, you may request information about our disclosures of certain personal information to third parties for their direct marketing purposes in the prior calendar year by emailing privacy@superiorformulas.com with “Shine the Light Request” in the subject line. FindLaw Codes
8) EEA/UK Privacy Rights (GDPR)
If you are in the EEA/UK, you have rights to access, rectify, erase, restrict or object to processing, and data portability, as well as the right to withdraw consent (where processing is based on consent) and to lodge a complaint with your local supervisory authority. To exercise rights, contact us at support@superiorformulas.com. European Data Protection Board
International transfers: We may transfer your personal information to the United States and other countries that may not provide the same level of data protection as your home country. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for such transfers.
9) Children’s Privacy
Our Services are intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 for certain California opt‑out rights). If you believe a child has provided personal information to us, contact support@superiorformulas.com and we will take appropriate action. Federal Trade Commission
10) Security
We implement administrative, technical, and physical safeguards designed to protect personal information (e.g., encryption in transit, access controls). No system is 100% secure; please use strong passwords and keep them confidential.
11) Communications Preferences
• Email marketing: unsubscribe via the link in any marketing email.
• SMS/texts (if offered): reply STOP to opt out or HELP for help; message/data rates may apply and frequency varies. Transactional messages (e.g., shipping updates) may still be sent.
12) Third‑Party Links & Social Features
Our Services may link to third‑party websites, services, or social media platforms. We are not responsible for their privacy practices. Review their policies before providing personal information.
13) Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Policy and update the “Last updated” date above (and provide additional notice where required). Your continued use of the Services after changes take effect means you accept the updated Policy.
14) Contact Us
SUPERIOR Formulas Address: 504 W Pueblo Santa Barbara CA 93105 Email: support@superiorformulas.com Phone: 805-724-4039 Hours: Mon-Fri, 9:00am-5:00pm [PST] For EU/UK queries: Please write “GDPR Request” in the subject line of your email.
15) California Notice at Collection (Detailed)
We provide the following additional disclosures for California residents:
Categories collected: identifiers; contact info; commercial data; internet/technical activity; user content; inferences; sensitive account credentials (only if you create an account). Sources: you; your devices; our service providers; advertising/analytics partners. Purposes: see Section 3. Retention: see Section 5. Disclosure for business purposes: service providers (payments, fulfillment, customer support, analytics/ads), affiliates, and legal disclosures. Sale/Sharing: we do not sell for money; we may “share” personal information for cross‑context behavioral advertising-opt‑out available via footer link, cookie banner, or GPC signal. California Attorney General+1
